"I remember a joint exhibition called Fukui booth. At that time I tried to persuade members of other companies to exhibit in an area called “the village" that pushed brands to the fore rather than in an area accepting OEM from overseas brands. I had no idea how we would submit an entry to something like SILMO d'Or at that time (laugh), I couldn’t afford it." Since then, they have continued to exhibit at SILMO every year until now. From that third event onwards, they participated in a solo booth and started entering SILMO D'OR. And finally in 2013 received the gold medal in the sunglasses category. The brand name in lower case is a collection made using thin sheet material and the concept of shaping by bending. “Trompe l'oeil glasses that alter facial expressions depending on the viewing angle. Folding round glasses that give the appearance of laughing or crying. Before the presentation of the SILMO D'OR, Mr Wim Sommels of Theo said, "A nomination alone has the same value as the SILMO d'Or itself. Congratulations!” That really made an impact on me. " As a factory brand, and evaluated from a technical standpoint they seem to be doing very well... "There is also a technical category in SILMO D'OR, but I’m not interested in it. Unless we are accepted in the design division, the situation surrounding Japanese eyewear will never change at all." They were also nominated in the eyeglasses category in 2014. As Mr Wim mentioned above, this equates to the same honour as an ongoing award, but they did not take home a SILMO d'Or gold medal. They were also nominated for a third consecutive year in 2015 for their "6EYES" work which became synonymous with controversy.

The unanimous Special Jury Award

"In 2014, we were nominated under our brand, and our best bet to take the prize was under our flagship capital letter imprint. This FA - 087 was a concept model inspired by a diving helmet. It took me three years to conceive, and even though it was only nominated nominally, being honest (laugh), it was frustrating when I missed the gold medal in the sunglasses category. And because our previous reputation there had been so good up to that point, I felt really angry for some reason, I still remember it very well ... Then finally the special jury award was announced ... We were awarded the prize unanimously, so even though I’d been feeling depressed just a moment before I suddenly felt great.
His predecessor (Mr Aoyama 's father) said that "making the best glasses in the world " was his dream. That was the moment when he realised that dream.